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Proposed Amalgamation of Bell Ceramics Limited with Orient Ceramics and Industries Limited.

Allahabad High Court Order Dated 24.08.2011 Application Number – 13/2011
Team Orient
A. BOARD OF DIRECTORS
Mr. Mahendra K. Daga
Chairman & Managing Director
A successful businessman and a sound technocrat, Mr. Mahendra K. Daga's name is synonymous with the tiles industry. He has vast experience in erecting, commissioning and successfully managing various multi location tiles plants, and is acclaimed as an authority in this field. He has successfully commissioned various Ceramic Tile Plants / Ceramic Refractories / Ceramic Transfers at various locations.

He takes an active part in overall functional areas of the Company. Under the overalls upervision of the Board of Directors, he has been instrumental in taking the company from strength to strength.

Mr. Daga is a Founder member of the Indian Council of Ceramic Tiles & Sanitaryware (ICCTAS) , the apex body in India representing the Ceramic Tile Industry. He has also represented India as one of the eight speakers from all over the world at the “International Meeting on Ceramic Industry” organised by Assciazione Costrullori Italiani Machine Attrezzature per Ceramica, at Modena, Italy on 26th May, 2000.
He is an environmentalist having foreseen the related problems of pollution by forbidden smoking, falling of trees and conservation of water in all his organizations as early as 1971. He occasionally delivers talks on horticulture and preservation of nature.
MANAGEMENT & ORGANISATION
The overall management of the Company is vested with the Board of Directors, which comprises of people with rich experience in diverse fields:
Mr. Madhur Daga (Executive Director)
Mr. Madhur Daga is Executive Director, Orient Ceramics and Industries Limited. Mr. Daga graduated in 1993 with a BBA degree from the University of Southern California (USC), Los Angeles, US. In 1997, he completed his post graduation with a degree in International Corporate Finance from the University of New South Wales (UNSW), Sydney, Australia. After completing his graduation, Mr. Madhur Daga worked in the US for a year and later joined Orient Ceramics after completing his PG. Subsequently, he pursued his entrepreneurial skills and set up a software business, which he exited in the year 2005. He then rejoined Orient Ceramics as Executive Director. Although responsible for the overall management of the company in his present role as Executive Director, Mr. Daga spends most of his time leading Orient's Product Innovation Team & interacting with customers. Mr. Madhur Daga has more than fifteen years of work experience. An avid golfer, Mr. Daga also has a keen interest in music and likes to read business & management books.

Mr. R. N. Bansal (Director And A Practicing Chartered Accountant)
Mr. Bansal is also a retired member of Company Law board and one of the most recognized person in the Company Law matters. Being on the board of various other well-known companies, he plays a valuable role in advising Orient on Financial and legal matters from time to time.

Mr. Dhruv M Sawhney (Non-Executive And Independent Director)
Director with the company, Mr. Sawhney is a well-known Industrialist and is also the Chairman of ‘Triveni’ Group of Companies.

Mr. N.R Srinivasan (Non-Executive And Independent Director)
An M.Sc (Tech) and a Fellow of the Institute of Ceramics (UK), Mr. Srinivasan is a well-known Ceramists and has represented various committees and delegation sponsored by Govt. of India. The Board of Directors of the Company is ably assisted by a team of experienced professionals.
B. THE MANAGEMENT TEAM
Mr. Madhur Daga (Executive Director)
Mr. Madhur Daga is Executive Director, Orient Ceramics and Industries Limited. Mr. Daga graduated in 1993 with a BBA degree from the University of Southern California (USC), Los Angeles, US. In 1997, he completed his post graduation with a degree in International Corporate Finance from the University of New South Wales (UNSW), Sydney, Australia. After completing his graduation, Mr. Madhur Daga worked in the US for a year and later joined Orient Ceramics after completing his PG. Subsequently, he pursued his entrepreneurial skills and set up a software business, which he exited in the year 2005. He then rejoined Orient Ceramics as Executive Director. Although responsible for the overall management of the company in his present role as Executive Director, Mr. Daga spends most of his time leading Orient's Product Innovation Team & interacting with customers. Mr. Madhur Daga has more than fifteen years of work experience. An avid golfer, Mr. Daga also has a keen interest in music and likes to read business & management books.

Mr. Vijay Shankar Sharma (Chief Executive Officer)
Mr. Vijay Shankar Sharma is an all India rank holder Charted Accountant with approximately 20 years of distinguished career in leading MNCs like ICI India, Ranbaxy Laboratories, Idea Cellular and Vodafone. His Previous Organization was Vodafone, the largest telecom company in the world. He was heading a team of nearly 100 professionals as CFO of Vodafone Karnataka and was responsible for Corporate Finance functions at Vodafone Essar South Ltd. Mr Sharma joined OCIL as CFO in early 2008. He has implemented world class systems in the company in various fields. With his business and analytical acumen, many new insights were found and acted upon to make Orient have best profitability performance in the industry in the year 2009-10. After also taking charge of procurement and logistics and implementing many innovative and path breaking solutions, in 2009-10, Mr Sharma was also given charge of Sales and Marketing in H2 of 2010-11. He was instrumental in acquiring Bell Ceramics Limited, making the Orient Ceramics group the company having the largest own manufacturing capacity in the industry and the only one to have plants in north, west and south. Bell Ceramics is a perfect strategic fit to Orient and will enable the group to achieve a lot more than they could have done individually. Recognising his multi faceted role and potential, Mr Sharma was appointed as the Chief Executive Officer w.e.f April 2011. He has identified brand building and improved product distribution as the major focus areas of the company. With the new brand strategy that includes outdoor displays, product display centers, online initiatives on facebook and Corporate Social Responsibility (CSR) initiatives like Kill Civil Evil, the brand popularity and recognition has visibly gone up. He has defined organization’s core values of Integrity, Quality, Customers, Agility, Partners and Performance which are followed by all employees. These values help define an organisation’s basic fabric and help it move towards its organizational goals in unison.

Mr. Anil Agarwal (Chief Operations Officer)
As the manufacturing head at Orient and Bell, Mr. Agarwal has 25 years of valuable work experience in the Ceramics Industry. A Bachelor of Engineering from MNIT, Jaipur (erstwhile Malaviya Regional Engineering College) he started his career with Somany Ceramics Limited as a press shop engineer and quickly rose to the rank of Plant Head for the floor tiles division. There after, he joined Vrundavan Ceramics Limited (VCL) in the year 2000 to head erection and start up operations. In the year 2004, Mr. Agarwal decided to join Orient Ceramics, and has been consistently adding value to the organization ever since. He has also played a key role in technical due diligence of Bell and after acquisition has been able to bring drastic improvements in a short span of time.

Ms. Maria Jose Castillo (Chief Product & Solution Designer)
Ms. Maria Jose Castillo is currently the Chief Product & Solution Designer at Orient Tiles, where she is responsible for setting the Design & Development roadmap at Orient & leading a team of designers & developers. The Europa sub-brand which represents Inspired Innovative Quality, is the result of the unique & pioneering combination of Maria's product design & development experience & Orient's manufacturing excellence. Maria has a Bachelors Degree in Industrial Ceramics from the renowned Ceramic Institute at Castellon, Spain. She started her career in 1990 as a Glaze & Color Research & Development specialist at Torrecid SA, headquartered at Alcora, Spain, & one of the world's most prestigious Glaze & Color suppliers to the Ceramic & Glass industry. She has spent the last 9 years as Chief Designer & Manager at Blau Estil's a boutique tile design firm in Vila-Real, Spain. Her unique blend of technical & aesthetic talent has created many wall & floor tile concepts which can only be described as artistic masterpieces. Her list of customers include leading tile producer Marazzi, Aparici, Zirconio, Navarti among others & the-world's best Glaze & Color suppliers Torrecid, Ferro, Colorobbia, Coloronda & Bonet.
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